As you no doubt know, content is a cornerstone of any successful digital marketing strategy. Without high-quality content, it’s difficult to build a strong brand voice or establish authority within your niche.

AI writing tools are designed to streamline content creation, enabling you to produce valuable material with minimal effort. Here’s a list of some top AI tools in today’s market.

Writer.com: Content for brand-consistent marketing

Writer is a valuable AI tool for marketing teams focused on producing consistent, brand-aligned content efficiently. If you’re managing multiple campaigns, juggling team workflows, and need AI to help maintain quality at scale, Writer provides a tailored solution to elevate your marketing content.

The basic plan for individuals start at $18 per month. For large teams you have to contact Writer.

What It Does Well

• Maintaining Brand Voice: Writer helps marketing teams create content that adheres to your specific brand guidelines, ensuring consistency across blog posts, ad copy, emails, and social media.
• Content Collaboration: With tools for teams, it streamlines workflows, making it easy to review, edit, and finalize content.
• AI-Powered Writing Assistance: The platform suggests grammar fixes, tone adjustments, and clarity improvements to refine content while keeping it aligned with your audience and goals.

Writer promises to trained its AI on your brand data to ensure content feels tailored and on-brand, which is particularly valuable for marketing teams producing high volumes of copy.

How It Stands Out

Unlike tools like ChatGPT or Jasper, Writer is built specifically for teams and enterprises, offering:

• Customizable Style Guides: AI learns your brand tone and adapts suggestions accordingly.
• Collaboration Features: Ideal for marketing teams working on shared projects.
• Data Privacy and Control: Writer is enterprise-friendly, ensuring your content and data remain secure.

Jasper AI: A practical tool for content creation

Jasper AI is one of the most well-known AI-powered copywriting tools on the market. Originally called Jarvis—an homage to Tony Stark’s AI assistant—it gained over 350,000 users before Marvel stepped in with a cease-and-desist letter. And so, Jasper was reborn.

Plans start at $49 per month for one seat. For teams, the Pro version includes 6 seats at $69 per seat per month.

What Jasper Does Well (and Where It Falls Short)

Jasper AI excels as a tool for drafting first versions of content—whether it’s blog posts, social media captions, ad copy, or product descriptions. Its clean and intuitive interface makes it easy to brainstorm ideas, generate drafts, and refine outputs efficiently.

Key Strengths:

• Generates outlines and drafts quickly, saving valuable time.
• Crafts content in specific tones and styles to align with your brand voice.
• Automates repetitive tasks like emails, product descriptions, and social media posts.

Jasper’s pre-built templates for blogs, ads, and marketing essentials simplify workflows, making it ideal for marketers who prioritize structure and speed.

The Performance Reality

While Jasper can produce solid drafts, its output often suffers from:

• Repetition: Content can feel redundant and formulaic.
• Lack of Depth: Outputs require human refinement to add nuance and clarity.

Jasper works best as a starting point—a tool to get you past the blank page—but thoughtful editing is still needed to create polished, high-quality content.

How Jasper Differs from ChatGPT

While both tools are useful for content creation, they have distinct strengths:

• Templates vs. Flexibility: Jasper’s pre-built templates excel at structured tasks (e.g., blogs, PPC ads, and emails). ChatGPT, on the other hand, offers greater versatility for exploratory and creative writing.
• SEO Integration: Jasper integrates with Surfer SEO, making it easier to create search-optimized content—something ChatGPT does not natively support.
• Cost: ChatGPT (including the paid GPT-4 version) often provides better value with broader capabilities, while Jasper’s pricing feels steep given it runs on similar GPT-based technology.

Copy.ai: Fast and creative marketing copy with AI

Copy.ai is a popular AI tool designed to help marketers generate engaging and effective content in a fraction of the time. Whether you’re writing social media posts, ad copy, email campaigns, or product descriptions, Copy.ai makes it easy to produce sharp, audience-targeted messaging without the struggle of starting from scratch.

The tool’s real strength lies in its ability to deliver quick, creative ideas. You can simply provide a short prompt, and Copy.ai generates multiple options for headlines, body copy, or captions—giving you plenty to work with. This makes it especially useful for fast-paced marketing tasks where creativity and clarity are critical. For example, it can generate attention-grabbing Facebook ads, polished email subject lines, or compelling product descriptions that drive conversions.

Marketers often rely on Copy.ai to:

• Brainstorm and Iterate quickly, testing different versions of their messaging.
• Scale Content Production for multiple platforms, ensuring quality doesn’t suffer as output increases.
• Save Time on Repetitive Tasks, like drafting social posts, campaign copy, or landing page headlines.

Where Copy.ai stands out is its focus on marketing-specific needs. Unlike broader tools such as ChatGPT, Copy.ai comes with pre-built templates tailored for ads, social media, websites, and email campaigns.

Grammarly: AI-powered writing for polished marketing content

Grammarly is a widely trusted AI writing assistant that helps marketers refine their content by focusing on grammar, tone, and clarity. Whether you’re crafting social media posts, email campaigns, blogs, or ad copy, Grammarly ensures your writing is error-free and professional while maintaining the right voice for your audience.

Why Marketers Use Grammarly

In marketing, polished content builds trust and credibility. Grammarly acts as an extra layer of assurance, catching mistakes and improving tone so your message lands as intended. Its AI goes beyond basic spelling and grammar checks, offering suggestions for sentence structure, word choice, and overall readability.

Grammarly’s tone analysis is particularly valuable for marketers. Whether you want to sound formal, conversational, or persuasive, the tool adjusts its recommendations to match the intended tone. For instance, writing for a LinkedIn campaign will differ significantly from crafting a playful Instagram caption.

How Grammarly Supports Marketing Workflows

Grammarly integrates seamlessly into the tools marketers already use:

• Web Browsers: Suggestions appear directly in Google Docs, email platforms, and content management systems.
• Social Media and Ads: Improve captions, headlines, and ad copy to maximize clarity and engagement.
• Emails and Newsletters: Ensure professional, error-free communication for outreach, campaigns, or updates.

For marketing teams, Grammarly’s business version offers features like style guides and brand tones, ensuring content remains consistent across teams, channels, and campaigns.

ChatGPT and Claude: Capable AI tools but not marketing-specific

When it comes to AI for content creation, ChatGPT and Claude are broad, flexible tools that can handle a wide variety of writing tasks. However, they are not specifically built for marketing. Unlike tools like Jasper AI or Copy.ai, which are designed with marketing workflows and outputs in mind, ChatGPT and Claude act as blank-slate tools. They can produce content, but you’ll need to do more prompting, editing, and refining to align the output with marketing goals.

ChatGPT: A Flexible Writing Assistant

Developed by OpenAI, ChatGPT is excellent for generating ideas, drafting blog posts, and handling research. It’s powerful for brainstorming and long-form content but lacks marketing-specific features like templates or SEO integration.

• Strengths: Adapts to a wide range of writing tasks, from blogs to creative brainstorming.
• Limitations: Requires detailed prompting and editing to produce marketing-ready content.

Claude: A Creative, Human-Like Writer

Claude, created by Anthropic, produces smooth, natural-sounding content, making it great for storytelling or narrative-driven tasks. However, like ChatGPT, it lacks features tailored to marketing teams.

• Strengths: Excels in creative writing and generating content that feels human.
• Limitations: Not optimized for marketing-specific tasks like campaign copy or SEO performance.

Where They Fit in Marketing

ChatGPT and Claude are helpful for:

• Overcoming writer’s block.
• Brainstorming content ideas or headlines.
• Drafting early versions of blogs, articles, or creative copy.

Bottom Line: ChatGPT and Claude are great for marketers who need flexible AI for broad writing tasks, but they aren’t tailored to deliver quick, optimized results for marketing. Use them for creative ideation or general drafting, but pair them with tools built specifically for marketing if speed, structure, and targeted content matter to your strategy.

QuillBot: An AI tool for paraphrasing and summarization

QuillBot is an AI-driven writing assistant designed to help marketers rephrase, refine, and simplify content quickly. Unlike tools like Jasper or Copy.ai that generate new content, QuillBot focuses on improving existing text—making it clearer and more concise.

What QuillBot Does

QuillBot uses natural language processing (NLP) to analyze text and generate alternative versions while maintaining the original meaning. Its main functions include:

• Paraphrasing: Rewriting content to improve clarity, flow, or tone.
• Summarization: Condensing long articles, reports, or blog posts into shorter, digestible summaries.
• Grammar and Fluency: Improving readability and correcting minor errors during rephrasing.

Marketers often use QuillBot to refine drafts, adjust messaging for different audiences, or repurpose long-form content into formats like social posts or emails.

Why Marketers Use QuillBot

1. Save Time: Instead of manually reworking content, QuillBot automates the process.
2. Improve Content Quality: Refine awkward sentences, eliminate redundancy, and ensure fluency.
3. Repurpose Content: Quickly adapt one piece of content for different formats or platforms.

Bottom Line: For marketers looking to improve, repurpose, or simplify existing content, QuillBot is a powerful AI tool that saves time and enhances quality.

Frase.io: A niche SEO-focused content assistant

Frase.io is an AI tool built to assist with content creation through a strong focus on SEO optimization. While it lacks the versatility and advanced capabilities of newer AI tools like ChatGPT or Jasper, it remains a helpful resource for marketers looking to structure and improve content specifically for search engine performance.

What Frase Does

Frase combines content guidance with SEO recommendations to help marketers align their writing with top-ranking search results. Its main features include:

• Content Briefs: Analyzes high-performing pages for specific keywords and generates outlines, including suggested headings, subtopics, and questions.
• SEO Content Scoring: Provides real-time feedback, comparing your content against competitors and suggesting improvements to keyword usage, length, and structure.
• Basic AI Writing: Offers simple draft suggestions, though the output often requires significant editing.

For content teams focused on search rankings, Frase can streamline the research process and provide clear direction for improving blog posts or web pages.

Where Frase Falls Short

Frase is a specialized tool, but its technology feels dated when compared to modern, more flexible AI tools. Key limitations include:

• Limited AI Writing: Output can feel mechanical and often lacks the depth or natural tone found in tools like ChatGPT or Claude.
• Outdated Technology: SEO features, while useful, are not as comprehensive or advanced as competitors like Surfer SEO.

Frase works best for SEO-specific content optimization, not as a standalone solution for full-scale content creation or ideation.

Bottom Line: Frase.io is a solid tool for marketers who need structured SEO guidance rather than advanced AI-generated content. If your primary goal is to analyze competitors and align your writing with search engine priorities, Frase can still be a helpful addition to your toolkit.

Surfer SEO: Optimizing content to rank higher

Surfer SEO is an AI-driven tool designed to help marketers create content that performs well in search engines. Unlike content generation tools such as Jasper AI or Copy.ai, Surfer SEO doesn’t write your content—it optimizes it. By analyzing real-time data from top-ranking pages, Surfer provides actionable recommendations to improve your content’s structure, keywords, and on-page SEO, giving it the best chance to rank on Google.

What Makes it Stand Out

Surfer SEO focuses on aligning your content with what search engines prioritize. It offers insights on:

• Keywords and Structure: Surfer suggests relevant keywords, heading usage, and ideal word count based on top-performing content in your niche.
• Content Scoring: It provides an optimization score as you write, helping you fine-tune the content to meet SEO benchmarks.
• Real-Time Analysis: Recommendations adapt to search engine trends and competitor data, ensuring your content stays competitive.

The Bottom Line: Surfer SEO is not a content generation tool—it’s a content optimization tool. If you’re already creating content with AI tools like Jasper or ChatGPT, Surfer SEO helps ensure that content ranks higher in search results. For marketers focused on driving organic traffic, Surfer SEO is an essential part of the content strategy toolkit.